Former Goop Exec Says She Swore Off Cleanses 

This week Goops former chief content officer Elise Loehnen took to Instagram to speak out about cleansing culture 

Loehnen who worked at the company for seven years before stepping down in 2022

she decided to “forswear all cleansing

She explained To me, it had become synonymous with dieting and restriction and I felt like I was not in a healthy relationship with my body

I was always trying to punish it, bring it under control

A major part of Goops business model involves offering dieting advice under the guise of wellness

with the brand frequently touting detoxifying cleanses purported to rid your body of unspecified negative buildup

In addition to posts outlining exactly what to eat for each meal

Goop also sells a handful of detox kits on its site, including its own seven-day

As the second person founder Gwyneth Paltrow hired